ITP Levels

Coming up with new ideas is at the heart of innovation. Traditionally, ideation sessions have been used to 'group think' new ideas. But most of those ideas fail.

Depending on the year and field, anywhere from 70% to 95% of new ideas for product launches fail and around 75% of new ideas for all venture capital backed start-ups fail. So it has always been assumed that innovation is just a blind shot in the dark. Until now.

That is why the ITP (Innovative Thinking Process) is a completely different approach to originating new ideas and is the opposite of the interaction within group ideation sessions. The ITP allows the individual to focus on the essence and development of an idea in isolation and without distraction. Here is an article documenting why thinking in isolation is the most productive form of thinking: https://​www.​​melissa-schilling​/the-​science-of-why​-brainstorming-in-groups-​doesnt-work.html?​cid=hmside4. Even Nicola Tesla understood this in his time when he pointed out: "Originality thrives in seclusion, free of outside influences...". After going through the ITP, you will have a thorough understanding of the validity and relevance of your ideas. Then at that point, the group ideation session can become productive for all participants involved.


ITP level one is delivered online. It is a thinking and writing process that develops your ability to intentionally originate, interconnect and validate relevant ideas as the foundation for successful innovation. There are ten stages that begin with ideation and then uniquely expose the opportunities and risks of both the ideas and their implications. The ITP is a self-directed solitary endeavor that uses statements, questions and answers that are structured in such a way as to give you a new experience and challenge you to think differently. When used at its most basic level it develops a new skill to problem solve with new ideas. When the ITP starts to be used more extensively it reaches beyond ideas and actually develops Idea Models. This is the reason breakthrough innovators succeed, because of their skill to develop Idea Models that have the capability to project future disruptive concepts that cannot yet be experienced directly.

For a sample of the ITP online course, here are some brief video segments:

ITP level two is delivered in person. It is for the hard-core creatives who want to further amplify their ability to innovate. It will present a new paradigm on the mind, your mind, called the Mind Model. This course will take a deep dive into how to use those new concepts within the ITP exercise. It can yield a path to find out if you are one of those rare individuals that ultimately has the ability to master these skills and become a breakthrough innovator. You can find the complete documentation of the Mind Model on this site to help you get started. But the only place you can learn how to apply this paradigm is in this course.

ITP level three is delivered in person. It is for individuals on their way to becoming breakthrough innovators. It is a process of the mind constantly re-wiring the brain for this outcome. Very few individuals from birth have naturally wired brains with in-sync minds that constantly pressure that individual to fulfill their destiny of becoming breakthrough innovators; like Nicola Tesla and Steve Jobs. Many individuals have brains and minds with immense potential but are not pre-set for breakthrough innovation. These individuals therefore have many life outcome options open to them in many fields for incremental innovation. But personal attributes of perseverance and drive to constantly push their minds can lead those individuals to also become breakthrough innovators; like Bill Gates and Elon Musk. But as both types of innovators, natural and Self-determined, increase their cognitive ability they are also simultaneously increasing the intensity and ability of Intuition and Emotion to influence them. These independent mind components have their own agenda and can overwhelm the individual’s Self-control. Consequently, this course is an interactive discussion with the participating individuals for them to understand why this paradigm exists and how it can be controlled though the ITP. That is what Friedrich Nietzsche meant when he said: "If you know the why, you can live any how." Deeper dive into the role of Breakthrough Innovators in society.

Anton Krutz presents each course, which can be structured to any size team. Hourly consulting is also available on an individual basis. Please inquire for pricing.

About Anton Krutz

Voice - Anton Krutz

Anton Krutz is a true renaissance man. Along with becoming a world renown craftsman in the refined creation of fine string instruments he has accumulated extensive knowledge from the study and exploration of science, philosophy and education. His intimate familiarity and devotion to ideation, meditation and stoicism have given him the ability to extrapolate and cross-fertilize the nuggets of enlightenment from his fields of study that bring unity and sensibility to an otherwise disparate world. As a Thought Pioneer and inspired educator he connects his vision of a reimagined paradigm to the future values and needs of a global audience.


Deeper Dive Into The Role Of Breakthrough Innovators In Society

The existence and evolution of an immensely complex atomic system and cosmological system cannot be accidental. Both are therefore a designed condition. Furthermore, the existence and evolution of an immensely complex societal system cannot be accidental. It is therefore a designed condition. In turn, the existence of natural breakthrough innovators within society is also a designed condition. Collectively, breakthrough innovators exist as the main catalysts that continually push/pull society to evolve, no matter the political, social, government or military state of affairs. Once breakthrough innovators manifest their concepts, it forces society to conform around them and hence evolve. The reason breakthrough innovators have this natural ability is because they have, from birth, pre-wired brains with in-sync minds for innovation. Then due to their driven curiosity, their minds continue to re-wire their brains to further develop that natural ability. The result is one where breakthrough innovators become aware of their intelligence collaborating with their intuition to discover information from outside their own personal knowledge base for breakthrough concepts. Like Einstein noted: "The intellect has little to do on the road to discovery. There comes a leap of consciousness, call it intuition or what you will, the solution comes to you...". These concepts are outlined in the Mind Model section.

In the modern commercial space, breakthrough innovators are the only ones with a strong enough intuitive drive to have the confidence and determination to push/pull their companies forward through the brutal processes of Creative Destruction. That is a necessary process because in order for a company to be sustainable it must continually destroy its old products/services and creatively replace them with new ones. In contrast, non-breakthrough innovator leadership eventually succumbs to the desire of extending the life cycle revenue of old products/services because the compensation structure of everyone connected with their company is built around the old products/services. This results in that company going through a process of Reactive Destruction. Consequently, without the leadership drive of a breakthrough innovator to cut through the entrenched resistance of internal employees and outside investors, most companies will eventually fail.

The few individuals that were born to be natural breakthrough innovators were under constant and intense mental pressure while being pushed/pulled (so they can do the same to society) to fulfill their destiny or be destroyed trying. An example of some of the most famous of these individuals in this century are; Einstein, Tesla and Jobs. These types of individuals through history have been canonized for their contribution to society. Though it must be understood that natural breakthrough innovators were enslaved to their destiny. They were never free or had other options. But there are many other very gifted individuals that have brains and minds with immense potential that are not pre-set for breakthrough innovation. These individuals therefore have many life outcome options open to them in many fields of their choosing for incremental innovation. Yet strong character attributes of perseverance and self-motivation to constantly push their mind's curiosity to evolve led some of these individuals to go beyond incremental innovation and become self-determined breakthrough innovators. An example of some of the most famous of these individuals in this century are; Edison, Ford, Gates, Branson, Page, Brin, Zuckerberg, Bezos, and Musk.

But the development of self-determined breakthrough innovators is incidental, or so it was thought. Now the ITP has been created as a gateway to develop breakthrough innovators. Furthermore, extensive use of the ITP also acts as a catalyst to increase the velocity and volume of information that the mind is capable of integrating into innovation. In the future, as the ITP becomes widely used, the increased numbers of breakthrough innovators it develops will ultimately change the trajectory and evolution of society.